Tracing the craftsmanship of a century, responding to the "Five Health" plan | Shanghai MAXAM Company Limited Jointly Builds China's New Oral Health Initiative

Introduction
Recently, a press conference themed "Implementing the 'Five Health' Plan to Safeguard a Healthy Future" was held in Beijing, where the China Oral Cleaning and Care Products Industry Association officially launched the "2026 China Oral Health Initiative". As a representative of a century-old national enterprise, Shanghai MAXAM Company Limited was invited to attend and shared the company's long-term practice and systematic contributions in promoting national oral health.

I. Policy breakthrough: Oral health is elevated to a national strategy
In December 2025, the National Health Commission and 12 other departments jointly issued the "Five Health Promotion Action Plan for Children and Adolescents (2026-2030)", which for the first time listed oral health alongside weight, vision, psychology, and bone health as one of the five pillars of children's and adolescents' health. This marks the official elevation of oral health to an important component of the national public health strategy.
Data shows that the oral health situation of children and adolescents in China remains grave: the caries rate among 5-year-old children with deciduous teeth is as high as 71.9%, with an average of 4.24 decayed teeth per person; the caries rate among 12-year-old adolescents with permanent teeth is 38.5%; and the standardized treatment rate among children who have already developed caries is less than 30%.
Compared with some developed countries, there is still a significant gap in the caries-free rate among children in China. Oral health has become an important factor affecting children's growth and development, psychological health, and quality of life. Therefore, the China Oral Cleaning and Care Products Industry Association officially launched the "2026 China New Oral Health Action", proposing to systematically build a protective system for oral health among children and adolescents through five major actions: standard leadership, collaborative science popularization, service penetration, collaborative innovation, and ecological co-construction.

II. A Century of Perseverance: From Industrialization to Joint Efforts for Health
Founded in 1912, MAXAM is one of the founders of China's toothpaste industry. Over the past century, the company has always adhered to its original aspiration of "revitalizing the country through industry". While witnessing the development of the industry, it has also continuously promoted technological progress and standard construction.
As of now, Shanghai MAXAM Company Limited has participated in the formulation of 34 national, industry, and group technical standards, possesses 42 proprietary patented technologies, and several of its brands have been awarded the title of "China Time-honored Brand". Its products are exported to more than 40 countries and regions worldwide. From a national brand to an industry benchmark, Shanghai MAXAM Company Limited is not only an oral care enterprise, but also gradually becoming a co-builder of the oral health ecosystem.

III. Public welfare practice: The responsible path to building a value closed loop
Under the framework of the "2026 China Oral Health Initiative", Shanghai MAXAM Company Limited actively engages in public welfare projects such as campus science popularization, community services, and family education support, with a focus on creating a value loop mechanism of "listening - responding - optimizing". By entering campuses and communities, the company directly collects real feedback from children, parents, teachers, and grassroots medical workers, continuously optimizes product formulas and functional designs, and responds to public concerns about product ingredient safety and efficacy scientificity.
In response to the question about "how to balance public welfare and business" raised at the press conference, the representative of Shanghai MAXAM Company Limited stated: Public welfare actions should serve as a bridge for enterprises, users, and society to grow together. This initiative focuses on creating a "value loop": by entering real-life scenarios, enterprises can listen to feedback, optimize products, and build trust. Social responsibility is not a cost, but the foundation for sustainable brand development. This concept also reflects the enterprise's long-term thinking on "business with benevolence".

IV. Technology-driven Support: Responding to the Five-Health Initiative and Promoting Prevention as the Top Priority
Focusing on the core objectives outlined in the "Five Health" plan, Shanghai MAXAM Company Limited has adopted a research and development approach centered on "prevention first, technology as a safeguard," continuously enhancing its anti-cavity and anti-allergy technology innovation. The company's child-safe anti-cavity solution has been widely implemented in schools, communities, and households, complementing the public health service system and assisting children in developing early prevention awareness and scientific oral care habits.

Summary:
Social responsibility is not a cost, but the cornerstone of collaborative development between brands and society. In the future, Shanghai MAXAM Company Limited will continue to be supported by technological innovation, linked by public welfare actions, guided by industry collaboration, and centered around user trust. We will persistently promote oral health education and product upgrades, contributing the wisdom and warmth of a century-old brand to the "Healthy China 2030" strategy.