Pioneer of Bio-Anticaries Technology | Bubble Baby Bio-Anticaries Series Shines at CICE 2025

Shanghai, China – In October 2025, CBE Cloud Express, a leading B2B platform for the beauty and cosmetics industry, released its latest “Top 10 Popular Cooperation Brands List.” This ranking brings together top global brands across skincare, cosmetics, and oral care categories. Among them, Shanghai MAXAM Company Limited – a professional oral care manufacturer with nearly 30 years of export experience – stood out prominently. MAXAM successfully secured the 8th position, becoming the only time-honored oral care brand on the list.
This recognition is not merely a trophy. It reflects MAXAM’s sustained product innovation and growing channel demand in the B2B oral care sector. In the same month, CBE Cloud Express also published its “Top 10 Trending Product Categories for Trade Demand.” After a one-month absence, the oral care category re-entered the TOP4, signaling a clear resurgence in market interest and continued growth potential for oral care products across distribution networks.

Understanding CBE Cloud Express: A Key B2B Platform for Global Beauty Trade
CBE Cloud Express is a precision B2B trade matching platform developed by the China Beauty Expo (CBE). Leveraging 29 editions of industry heritage, the platform integrates global beauty supply chains with millions of professional buyers, including distributors, retailers, and brand agents. Through big data analytics and user behavior insights, CBE Cloud Express serves as a “gold mining indicator” for the beauty industry. It provides brands and channel partners with efficient online trade matching, cooperation opportunities, and actionable intelligence for market expansion.
For a brand to appear on the CBE Popular Cooperation Brands List, it must demonstrate not only product quality but also tangible B2B engagement, repeat inquiries, and positive channel feedback. MAXAM’s inclusion in the TOP8 therefore validates its strong appeal among professional buyers and its capability as a reliable OEM/ODM partner in oral care.

MAXAM’s Competitive Edge in the Global Oral Care Market
Headquartered in Shanghai, MAXAM is one of China’s largest toothpaste exporters, with products sold across Europe, Southeast Asia, South America, Africa, Oceania, and beyond. The company holds a diverse brand portfolio focused on efficacy-driven oral care, including cavity protection, whitening, anti-sensitivity, and tartar removal. MAXAM maintains multiple internationally recognized certifications: GMPC (ISO 22716), SEDEX membership, BRC certification, as well as halal certifications from Malaysia and Indonesia. Furthermore, all raw materials are EU REACH registered, ensuring compliance with the world’s most rigorous safety and quality standards.
Backed by a comprehensive R&D system built on a century of expertise, MAXAM applies 1,218 standards and criteria for raw materials, packaging, and finished products. The company’s “1+2” supply chain model supports an annual production capacity of 200 million units, with tube sizes ranging from 20ml to 150ml. These capabilities enable MAXAM to serve markets in 42 countries and regions worldwide, offering flexible private label and custom formulation services.
The company’s mission – Better oral care, better daily life – drives continuous innovation. Its vision is to become a leading brand expert providing one-stop oral care solutions. Core values such as customers first, trusted and professional, innovative and excellent, immediate action, goal focus, and high cooperation are embedded in every business partnership.

Bubble Baby Bio-Anticaries Series: The Spotlight at CBE
Within the current CBE ranking buzz, the Bubble Baby children’s product series has become a focal point for agents and distributors. Developed by MAXAM as a dedicated children’s oral care brand, Bubble Baby focuses on providing bio-anticaries and science-based age-specific solutions for two key age groups: 2–6 years and 6–12 years. The product line emphasizes natural, safe, and efficacy-driven oral care, addressing the growing global demand for premium pediatric oral hygiene products.
Although the detailed product specifications were highlighted at other industry events, the CBE recognition underscores the market’s confidence in Bubble Baby’s bio-anticaries technology. This technology, featuring IgY as a key active ingredient, has received clinical validation from leading dental institutions. The brand’s commitment to safety – including no SLS, mild abrasives, and FSC certification – resonates well with both Western and Asian buyers who prioritize clean-label and sustainable children’s products.

Why B2B Partners Choose MAXAM and Bubble Baby
For international distributors, retailers, and brand owners, MAXAM offers a complete one-stop solution: from formulation development and safety assessment to efficacy validation and full-process quality control. The company’s export experience spans nearly three decades, ensuring smooth logistics, regulatory compliance, and reliable supply chain management.
The recent rise of oral care to TOP4 on CBE’s trade demand category list indicates that buyers are actively seeking new oral care products, especially in the children’s segment. Bubble Baby’s bio-anticaries positioning directly addresses the universal parental concern of childhood cavities. By combining clinical evidence, child-friendly flavors, and eco-conscious packaging, the brand meets the criteria that modern B2B buyers evaluate: product differentiation, safety certifications, and market readiness.

Future Outlook: Deepening the Children’s Oral Care Market
Looking ahead, MAXAM will continue to invest in the children’s oral care sector. The company aims to win the trust of more families and channel partners through professional, natural, and safe product capabilities. Bubble Baby will keep advancing scientific research and innovation, working alongside industry peers to elevate pediatric oral care standards globally.
For B2B partners interested in distributing Bubble Baby products or developing their own branded oral care lines, MAXAM provides end-to-end support – from R&D and regulatory filing to production and export documentation. With certifications including BRC, halal, and EU REACH, MAXAM is well-positioned to help partners enter or expand in the competitive children’s oral care market.

Interested in exploring cooperation? Contact MAXAM today for OEM/ODM inquiries, sample requests, or exclusive distribution discussions.