Pioneer of Bio-Anticaries Technology | Bubble Baby Bio-Anticaries Series Shines at CICE 2025

Shanghai, China – From December 4 to 6, 2025, the 17th Five Provinces & One Municipality Daily Chemical Joint Conference and CICE China International Cosmetics Industry Development Promotion Conference was successfully held in Shanghai. Under the theme “Beauty Starts from the East, A Shared Future of Cosmetics,” the event brought together regulatory authorities, university research institutes, medical experts, leading brands, raw material and testing organizations, and AI technology companies. The conference presented a multi-dimensional view of innovation achievements, regulatory trends, and future directions for China’s beauty and daily chemical industries.
As a professional children’s oral care brand under MAXAM – a Shanghai-based leading oral care manufacturer and one of China’s largest toothpaste exporters – Bubble Baby made a strong impression at the event. The brand showcased its Bio-Anticaries children’s toothpaste, Bubble Baby Children’s Bio-Anti-Sugar Oral Spray, and Bubble Baby Children’s Natural Fruit Flavor Dental Floss Picks. With proven scientific technology and a professional, reliable product matrix, Bubble Baby drew significant attention from industry experts and brand peers.

MAXAM: A Trusted Global Oral Care Partner with Nearly 30 Years of Export Excellence
MAXAM brings nearly three decades of export experience to the global stage. Our products are sold across Europe, Southeast Asia, South America, Africa, Oceania, and beyond. We hold a diverse brand portfolio focused on efficacy-driven solutions, including cavity protection, whitening, anti-sensitivity, and tartar removal. Our quality management system is certified to GMPC (ISO 22716), we are an active SEDEX member, and we maintain BRC certification. Additionally, we have obtained halal certifications from both Malaysia and Indonesia, and our raw materials are EU REACH registered – ensuring full compliance with the world’s most stringent quality standards.
Backed by strong R&D capabilities and full-process quality control, MAXAM upholds the mission: Better oral care, better daily life. Our vision is to serve as a leading brand expert providing one-stop oral care solutions. Our core values – customers first, trusted and professional, innovative and excellent, immediate action, goal focus, and high cooperation – drive every aspect of our operations.
MAXAM has built a comprehensive R&D system on a foundation of over a century of expertise. We maintain 1,218 standards and criteria for raw materials, packaging, and finished products. Our dedicated team continuously innovates in oral care formulation, safety assessment, and efficacy validation. With an annual production capacity of 200 million units, supported by a “1+2” supply chain model that optimizes efficiency and cost, we offer tube sizes ranging from 20ml to 150ml and serve markets in 42 countries and regions worldwide.

Bubble Baby Bio-Anticaries Children’s Toothpaste: Stage-Specific Protection Powered by IgY
The Bubble Baby Bio-Anticaries Toothpaste features a stage-specific design tailored to two age groups: 2–6 years (strawberry flavor) and 6–12 years (peach flavor). This approach meets the distinct oral care needs of children at different developmental stages. The formulation contains no SLS (sodium lauryl sulfate), ensuring a non-irritating experience. It uses mild abrasives that protect young tooth enamel from damage.
The key innovation lies in the inclusion of IgY (immunoglobulin Y), a bioactive component that effectively inhibits cariogenic bacteria and resists acid erosion from sugars. By addressing the root cause of cavities, IgY significantly reduces the risk of tooth decay, offering comprehensive oral protection for children. This technology has received clinical validation from two prestigious institutions: Tongji University Affiliated Stomatological Hospital and Wuhan University School of Stomatology.
Moreover, the toothpaste is certified under the FSC (Forest Stewardship Council) scheme, reflecting MAXAM’s commitment to environmental responsibility. This eco-conscious approach resonates with global buyers seeking sustainable supply chain partners.

Bubble Baby Children’s Bio-Anti-Sugar Oral Spray: On-the-Go Anti-Caries Protection
The Bubble Baby Children’s Bio-Anti-Sugar Oral Spray employs the same IgY bio-anti-sugar technology to block the process by which cariogenic bacteria metabolize sugar into acid. This preemptive action reduces cavity risk at its source, maintaining a healthier oral environment for children.
In addition to anti-caries benefits, the spray delivers long-lasting fresh breath. Enriched with fruit extracts, it can inhibit oral malodor for up to 16 hours. The formula contains sucralose (trichlorogalactosucrose), a safe, non-cariogenic sweetener, making it a worry-free choice for young users. Compact and portable, the spray is suitable for multiple scenarios – after breastfeeding, sweet treats, meals, or outdoor activities. It allows parents to provide anti-sugar cleansing anytime, anywhere, supporting consistent oral hygiene habits.
Bubble Baby Children’s Natural Fruit Flavor Dental Floss Picks: Gentle, Safe, and Fun
Proper flossing is often neglected in pediatric oral care. Bubble Baby addresses this gap with dental floss picks designed specifically for children. The floss is made from premium polyethylene material, featuring a fine, smooth texture that glides easily between teeth without getting stuck or hurting gums.
The handle is crafted from high-impact polystyrene (HIPS) with no sharp edges. Adorable shapes – including a whale, kitten, and koala – turn flossing into a playful activity that encourages children to take initiative in their oral hygiene. The floss picks are infused with natural fruit extracts, available in four refreshing flavors: peach, cantaloupe, strawberry, and grape. Each pick is individually sealed for hygienic portability, making it convenient for both home use and travel.

Commitment to Innovation and Global Collaboration
Looking ahead, Bubble Baby will continue to deepen scientific research and innovation. Together with industry partners, the brand aims to elevate children’s oral care standards in China and beyond, protecting the healthy smiles of more children worldwide.
For B2B partners, MAXAM offers a complete one-stop solution – from custom formulation and private label manufacturing to packaging design and global logistics. With our robust R&D infrastructure, stringent quality certifications (GMPC, BRC, halal, EU REACH), and proven export track record, we are your ideal partner for entering or expanding in the children’s oral care segment.

Interested in distributing Bubble Baby products or developing your own brand? Contact MAXAM today to explore OEM/ODM opportunities.