Dual-driven by Efficient Supply Chain and Rigorous Quality System

Project Overview:

Amidst the increasingly fierce competition in the oral care industry and the ever-rising demands for cost and quality, Shanghai MAXAM Company Limited has established an operational system that combines efficiency and resilience. As a century-old national enterprise, the company not only aims to achieve optimal cost while ensuring large-scale stable production but also meets the flexible and customized market demands. To this end, the company innovatively established a "1+2" supply chain model and implemented a rigorous quality management system throughout the entire chain to ensure that every aspect of the product, from raw materials to finished products, meets international leading standards.

Main innovations and achievements:

• Efficient Collaboration in the "1+2" Supply Chain Model: With the Shanghai center factory as the core, responsible for research and development, quality standard setting, and core production, it collaborates with two contract manufacturers in Huai'an and Zhuji for large-scale production. This model achieves rationalization of production capacity allocation and optimization of product costs, with an annual production capacity of 200 million units. The product specifications cover a range from 20-150ml, encompassing various types such as composite tubes and plastic tubes, ensuring rapid response to market changes.
• International Leading Quality Management Closed-loop System: The company strictly adheres to international quality certification standards such as GMPC and BRC, establishing a complete closed-loop system encompassing quality planning, quality control, quality assurance, and quality improvement. It has established 1,218 sets of relevant standards covering raw materials, packaging, finished products, and other aspects, implementing full-process control over raw material safety assessment, production process control, product traceability, and after-sales service to ensure that products are "high-quality, safe, and reliable".
• Core technology standards and patent accumulation: Leveraging a century of technological accumulation, the company has mastered core technologies for toothpaste development and holds multiple patents. Through efficacy verification and clinical testing, it ensures that the products not only meet regulatory requirements but also possess genuine oral care efficacy, providing a solid scientific backing for the brand.
• Balancing Flexible Supply Chain and Mass Production: Faced with the challenges posed by mass production and flexible supply chains, as well as material constraints and diverse order demands, the company has achieved flexible delivery with stable quality through refined production management and material control. This approach ensures both scale advantages and meets personalized market demands.

Driven by the collaborative efforts of the "1+2" supply chain model and a rigorous quality system, Shanghai MAXAM Company Limited has successfully established robust delivery capabilities and cost advantages. The company is not only one of the few domestic oral care enterprises that have simultaneously obtained GMPC and BRC certifications, but also one of China's largest toothpaste exporters. This operational system provides a solid foundation for the company's globalization strategy and brand upgrade, establishing its core positioning as a "high-quality supplier" in the oral care industry.